1.1 Introduction
Into the starting stalls (1)


Preparation for
the race ahead
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Thank you for taking the time to consider our programme. It's natural to want support, it's smart to seek it!

Stopping smoking is complex because smoking is so interwoven in your daily life. For five years we have studied what works and turned this into the solution known as Se-la-vie.

Our Aim

Se-la-vie makes it easier for you to make the switch because we:
  • Simplify by breaking the switch down into manageable stages
  • Clarify by helping you focus on what's relevant
  • Stabilise by make sense of a disorientating adjustment

We use the analogy of a cross-country horse race to make the explanation more familiar

Se-la-vie provides the knowledge, skills and inspiration for your plan, however it is up to you to develop your personal stop smoking plan.

We call this your race-plan. You can be smoke-free in 50 days.

This week is set aside for your tactical and practical preparation.

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cross-country horse race
a process that works

About You

We’re assuming you’re here because you want to stop smoking, and you could do with extra support.

Most people try several times before they finally stop. This is because, individually, we are relative novices at making the switch.

Unexpected surprises tend to catch us out, so we relapse. This often leads to a loss of self-belief – perhaps you're also wondering whether it is worth making another attempt at becoming smoke-free!

We aim to help you succeed this time, by sharing the insights and wisdom of those who have managed it.

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Our Angle

Attempts to stop smoking break down because we are vulnerable. Our good intentions dissolve, we capitulate.

Your real challenge is not the struggle you have with a pack of cigarettes, it's the internal contest that you have with yourself! Rather than deny this, we put it at the heart of our solution.

Our techniques are designed to sustain your resolve until you are completely free from cigarettes — despite the series of obstacles that you will encounter and overcome.

Our goal is to help you keep on top of the 'mind game' so that you stay on track and in stride all the way to the finish.

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expert rider to the finish


A Discussion

Most methods try to use authority to 'supervise your behaviour'. This is crazy - you know how to lead your life better than anyone else.

Se-la-vie is supportive without being intrusive. We pass techniques to you and respect your autonomy in how you use them.

We aim to hold a 'friend to friend' discussion with you, to help guide you through the process of switching.

We also help you collaborate with others who are also making the switch to smoke-free.

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Your Role

To benefit from this programme, simply access your web pages once a week for 8 weeks. Each session usually takes around 40 minutes, though it's best to go at your own pace.

We suggest that you make the commitment to wake up an hour early one day each week, (for example each Tuesday) for the next 8 weeks, and set this time aside for developing your weekly race-plan.

You will apply the techniques we discuss in your daily life. It is a bit like learning to play the piano – it is very 'hands-on' and you have to make the link between the notes on the page and the real sounds from the keyboard in front of you. This is what we mean by 'taking charge'.

There is one more expectation of you. Once you have put out your final cigarette, we would like you to make a promise to yourself: "Not one puff!"

To make this more bearable, we recommend nicotine replacement products so that you are not going 'cold turkey'.

The change process usually takes about 50 days. It isn't easy and there are no guarantees. You simply have to trust your plan.

We believe that you already have within you all that it takes to become the expert rider. You can do it!

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The Week Ahead

This week is all about preparation. You will chose a 'start date' for your switch to smoke-free.

We encourage you to carry on smoking normally until your start date. Until then there is no need to change your smoking habits in any way.

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Your 8-week Race-Plan











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